Our Story
About
Crushworthy is a queer-owned brand based in Seattle, Washington. We make accessories, apparel, and goods for the bold, the kinky, and the unapologetically queer.
We started because we were tired of boring rainbow merch and corporate pride-washing. We wanted stuff that actually reflected our lives -- the messy, sexy, funny, political, beautiful reality of being queer. So we started making it ourselves.
Every product is designed in-house, from our jockstraps to our patches to our cheeky socks. We work with small-batch manufacturers who share our values, and we test everything on ourselves and our friends first.
We believe in reclamation. Words like fag, dyke, slut, and bimbo have been used against us. We put them on hats. We wear them with pride. That is the Crushworthy way.
Values
What We Stand For
Queer-Owned
Founded and run by queer folks in Seattle. Every product is designed from lived experience.
Sex-Positive
We celebrate all bodies, kinks, and identities. No shame, no judgment -- just cute stuff.
Community First
We show up at Pride, at protests, and at play parties. This brand exists because of our community.
Reclaim Everything
Words that were used against us? We put them on patches, hats, and socks. Reclamation is power.
Pacific Northwest
Made in Seattle
Seattle has always been a city of misfits, artists, and radicals. It is the perfect home for Crushworthy. We are inspired by the Pacific Northwest queer community -- its resilience, creativity, and refusal to be anything but authentic.
From our studio in Seattle, we design, test, and ship every order with care. When you buy from Crushworthy, you are supporting a small queer business, not a faceless corporation slapping rainbows on products one month a year.